Far beyond black and white! Young Hollywood’s A-listers came out to celebrate Dior’s signature Gray Dior fragrance and the opening of the Gray Zone brand’s immersive beauty pop-up inspired by the iconic house color of Dior’s Avenue Montaigne headquarters in Paris and the scent she is named after in West Hollywood on April 12. Style was there to absorb every detail!
Like the gorgeous lavender-tinged gray juice and interactive space art installations, the stars, including the It-girl of the moment, Wednesday actress Jenna OrtegaThe King Woman asíso mbedu (both faces of the recently launched #DareInGrisiDior campaign), the beauty of White Lotus Alexandra Daddario and the Hacks star Hannah Einbinder as well as mega-influencers Liza Koshy, mariana hewitt and Deon Hinton — brought all the shades of elegance.
Clad in shades of saturated black, dove gray and the occasional scarlet (hello, Pretty Little Liars alum Lucy Hale!), celebrities sipped free-flowing Moet & Chandon champagne and munched on caviar-topped tator tots as they meandered through 8,000 square feet of installations created by multimedia artists chosen by the brand to interpret shade of gray through the lens of various media. including paint, light and sound.
BFA for Christian Dior Perfumes
DJ MAAD was on the decks, spinning tunes that had partygoers dancing as they watched Thomas Trum paint a wall in shades of dusty purple using a road marking machine, traversing a lush garden strewn with touch-sensitive lights designed by Mileece, or were invited to take a photo to be placed on the Greydient Wall.
Guests walked away with a limited-edition spray-painted package of Dior Gray, the scent of which was ever-present throughout the glamorous evening. Part of Dior’s La Collection Privée, the genderless scent, whisper-light yet intoxicating, is intertwined with notes of sparkling bergamot, night-blooming jasmine, and green scents sensually described by master perfumer and creator Francois Demachy as “damp undergrowth.” “.
The best news? The temporary exhibition in the Gray Zone is open to the public until Sunday, April 16. Step inside the space located at 8175 Melrose Avenue and experience the cool, interactive art and activities that celebrities loved at the opening party. Go to dior.com to reserve a spot.
Scroll on to see exactly what the stars wore in The Gray Zone.