Joshua Woods/Coach
She’s not a normal mom… she’s a great mom! Jennifer Lopez is the star of Coach’s new Mother’s Day campaign.
The 53-year-old singer, who shares twins Max and Emme, 15, with her ex-husband. Mark Anthony — was the image of spring in the celebratory ad, which premiered on Wednesday, April 12. (Lopez and Anthony finalized their divorce in June 2014. She married ben affleck in July 2022 after the duo rekindled their romance in May 2021). In the Coach photos, Lopez was a glowing sight as she modeled Coach’s hottest accessories.
In one photo, the “Get Right” artist posed with the brand’s pink Tabby bag while sitting in a serene garden. For a different look, Lopez flashed a wide smile as she held up Coach’s Rogue bag, which was adorned with floral embellishments. The Enough star accessorized the piece with a colored romper.
Along with the pictures, joshua woods —who also took the photos—directed a short film in which López gushed about the gift of motherhood. “Everything about my upbringing shapes me as a person and as a mother today,” she said as she twirled in a denim dress paired with a Coach logo-covered baseball cap. “The things that I learned about working hard, being a good person, following your dreams… all those things that I learned when I was little and that my mom tried to teach me, I try to pass them on to my children as well.”
Joshua Woods/Coach
Lopez shared the video via Instagram on Wednesday, writing: “Greetings to all the moms. It’s almost time to celebrate your leading lady (and everything she does).”
The Maid in Manhattan star was announced as a global brand ambassador for Coach in November 2019. Since then, she has starred in numerous advertisements for the fashion house, joining other A-list ambassadors. Selena Gomez and michael b jordan.
“I am very excited about this collaboration with Coach,” J. Lo said in a statement at the time. “It’s a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – a mix of downtown.”
The brand praised Lopez in return. “Jennifer is so authentic. She is determined and an original person who has followed her own path to do things her way. She really embodies the attitude of Coach and our new campaign,” said Coach’s creative director. Stuart Vevers saying.
