In line with the government’s initiative to help lower the cost of living for low-income groups, national car manufacturer Proton today announced the launch of its Rahmah Kasih Sayang Raya service campaign.
Launched by Tengku Datuk Seri Utama Zafrul Tengku Aziz, the Minister of International Trade and Industry, the campaign aims to encourage Proton owners to send their vehicles to any authorized service center for a free 40-point safety check before the upcoming festive holidays.
They will also be able to service their vehicles with an affordable service package priced at RM150, where they can enjoy 25% discount on semi-synthetic oil, 10% discount on oil filter/gasket and RM20 discount on labor charges. Aimed at owners of Persona, Iris, Exora, and Saga models, as well as those with older models like the Inspira, Waja, and Wira, the campaign starts today and runs through May 31.
Zafrul said Proton’s initiative, the first by an auto company, was very much in line with the government’s efforts. “Vehicle ownership is essential for many Malaysians, and related expenses such as loan repayments, fuel, tolls and maintenance are important components of household expenses,” he said.
“With the launch of this Rahmah campaign, Proton owners will be able to get their cars inspected for free and purchase an affordable service package, which will ease their burden and free up funds for the upcoming Hari Raya celebration,” Zafrul said. , adding that he hoped other brands would follow suit with similar campaigns.
Proton Deputy CEO Roslan Abdullah said the automaker’s decision to launch a Rahmah campaign is in line with its efforts to offer its customers more value through affordable products and services.
“An inclusive campaign, costs are shared equally between Proton Edar and our distributors as part of our corporate social responsibility (CSR) activities. We hope that once implemented, owners will be encouraged to have their cars repaired at Proton authorized service centers before beginning their journey home over the festive period,” he said.
