Miraggio Thermal Resort selects Cendyn’s new integrated sales and marketing platform

Cendyn, a catalyst for digital transformation in the hospitality industry, is pleased to announce that Miraggio Thermal Resort has selected Cendyn to power its B2C and B2B CRM with the company’s award-winning eInsight™ CRM and new eInsight™ Sales, the only fully integrated and automated B2B and B2C solution in hospitality.

With Cendyn’s complete CRM platform, Miraggio Thermal Resort can drive profitability, improve personalization, and drive complementary revenue and upsells by leveraging first-party data that has been cleaned, collected, and organized within CRM’s enriched guest profiles. With the addition of Cendyn’s recently released eInsight Sales, Miraggio can leverage the same PMS data that powers eInsight CRM to centralize all relevant profile data directly in the sales automation CRM module, as well as booking and production data at the of account. The combined platform gives your sales team unprecedented visibility into each activity in the pipeline, including the ability to track all activities and opportunities by sales stage, and even create highly personalized ad hoc and automated sales campaigns targeting corporate clients and travel agents.

“We were looking for a digital solution that would allow us to fully understand our guests with data-rich guest profiles, as well as organize our sales and pipeline process,” said Stefanos Iliadis, Director of Sales and Marketing at Miraggio Thermal Resort. “After speaking with Cendyn and learning about the benefits of combining our B2B and B2C needs within one platform, we feel we have found the perfect fit. ideal solution to help us reach new markets, empower our sales team and deliver even more unforgettable experiences for our guests.”

“We are excited about working with Miraggio Thermal Resort as they take guest engagement and sales to the next level with the first and only fully integrated and automated B2B and B2C solution in the hospitality industry,” explained John Seaton, Cendyn’s Chief Revenue Officer. “We have seen the increases in revenue and guest satisfaction that can come from leveraging data through eInsight CRM and look forward to seeing how the addition of our new B2B Sales solution really connects the dots between guests, marketing and the flow of sales to provide a comprehensive technological solution for hotels and resorts”.

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