Accor Plus appoints Renae Trimble as new CEO to drive growth and enhance member benefits

Accor Plus, Accor’s leading loyalty subscription program in Asia Pacific, is pleased to announce that it has appointed a new CEO, Renae Trimble, which brings more than 25 years of experience in the hospitality industry, 15 years of those years at Accor.

In her new role, Renae will be responsible for overseeing the growth and development of Accor Plus, ensuring the program continues to deliver valuable benefits and experiences to its 360,000 members.

Renae assumes the role of CEO of Accor Plus after spending 5 years leading Accor Pacific’s Commercial Division, where she was in charge of driving the group’s commercial performance, strategy, loyalty, distribution and revenue. Prior to this, Renae held numerous senior executive positions at Accor, in regional operations and within the Accor division. central team, including Sales, Loyalty, Digital, and Marketing.

Recognized by Provide members with unrivaled travel, dining and lifestyle experiences, Accor Plus members enjoy exclusive benefits including behind-the-scenes experiences, money can’t buy places like Accor Stadium, home to the biggest and best sporting events and entertainment in New South Wales, private dining by Michelin-starred chefs, as well as up to 50% off the best available room rate at over 1,000 hotels, resorts and holiday apartments in 20 countries.

Commenting on her appointment, Renae said: “I am honored to lead Accor Plus, a program that have I have been very involved through my work at Accor Hotels, particularly over the last ten years. I am excited to lead the team that I know is very committed and dedicated to providing exceptional experiences for our members and we will continue to grow and evolve the program to meet the changing needs and desires of our customers.

“We want to make Accor Plus the most competitive paid loyalty program in Asia Pacific and with the team we have and plans for expansion, we are all excited about what is to come.”

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