Hap Seng Star, together with Mercedes-Benz Malaysia (MBM), has launched its latest Autohaus located in Bukit Tinggi to serve customers in the Klang region. The new facility has a built-up area of 49,543 square feet and was built on more than 142,000 square feet of land.
The new Bukit Tinggi Autohaus features a showroom with enough capacity to display up to 45 cars, as well as a lifestyle retail experience section for official Mercedes-Benz accessories and merchandise. Other amenities include the Star Lounge, a self-service cafeteria, a children’s playroom and a ladies’ powder room.
To handle customer cars, the facility also has trained Mercedes-Benz technicians who are equipped for scheduled service maintenance and major repairs. The service capacity is 900 cars per month, but it can be increased in the future when necessary.
For a one-stop service experience, Hap Seng Star also offers its Express Service 2.0, pickup and delivery, takeaway service booking, wheel alignment and balancing, electrical diagnostics and repairs, paint coating, glass tinting along with insurance and warranty. . claims in your Autohaus.
“The launch of the Mercedes-Benz Autohaus at Bukit Tinggi is a testament to our joint commitment to redefine a luxury brand experience for our Malaysian customers, at every point of their journey. Mercedes Benz-Malaysia has always been steadfast in growing the brand’s luxury retail presence, which aims to further enhance our offerings and customer experience in the areas of sales and service to meet changing customer needs. ”, said Sagree Sardien, president and CEO of MBM.
“The new, state-of-the-art Autohaus features increased customer service capabilities, with digital transformation and a high focus on data protection, and additional amenities for a seamless and sustainable brand experience that Mercedes-Benz can uniquely offer. ”, he added.
On the sustainability front, the building has been certified with a ‘Bronze’ award by GreenRE and has a rainwater harvesting system. Mercedes-EQ customers will also be able to charge their electric vehicles at the Autohaus, which has a 120 kW DC charger and a dedicated electric vehicle charging facility with four vehicle bays.
“Bukit Tinggi is a prominent and established municipality and we want to be where our customers are and provide them with the best customer service and retail experience,” said Harald Behrend, Group COO of Hap Seng Consolidated and CEO of Hap Seng Group Automotive. Division.
“In the current context, we are aware that the customer experience is just as important as the product offering and therefore, together with Mercedes-Benz, we aim to capitalize on the immense automotive business opportunities within the Bukit region. Tinggi and make it a major auto hub for years to come,” he added.
With the launch of Bukit Tinggi Autohaus, Hap Seng Star’s portfolio of Mercedes-Benz dealerships increases to nine, with additional locations in Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Setia Alam, Melaka, Kuching and Kota Kinabalu. The company also operates an independent Mercedes-Benz Certified Pre-Owned center in Kinrara, as well as a body and paint center in Shah Alam.
