German manufacturer Porsche has announced its figures for 2022, in which the brand achieved 37.6 billion euros (RM180.9 billion), representing a growth of 13.65 on its revenue figure of 33.1 billion euros (RM159. 300 million) in 2021which represents a historical record for the brand.
Operating profit was €6.8bn (RM32.7bn) in 2022, €1.5bn (RM7.2bn) more than the previous year’s figure, or 27.4% higher, while deliveries and Net cash flow from the auto industry hit all-time highs last year, the company reported, with return on sales rising from 16% in 2021 to 18% last year.
“In difficult conditions, we achieved the best result in Porsche history by far. We were also able to offer our customers exciting new products once again in 2022. This is the result of a great performance from the team,” said Porsche CEO and Chairman of the Executive Board Oliver Blume.
Porsche managed to deliver 309,884 vehicles to customers in 2022, up from 301,915 vehicles in 2021, despite various challenges, namely the effects of the war in Ukraine, the coronavirus pandemic and disruptions in the global supply chain. . Automotive net cash flow grew from 3.7 billion euros (17.8 billion ringgit) to 3.9 billion euros (18.7 billion ringgit) in fiscal 2022.
These gains have been attributed to better pricing positioning, strong product mix, increased vehicle sales, currency effects and strict cost discipline, said Lutz Meschke, vice president and member of the executive board. of Finance and IT at Porsche.
Looking ahead, Porsche is embarking on its ‘Road to 20’ program this year, in which the automaker aims to achieve an operating return on sales of more than 20% in the long term, it said. “We are going to review everything from our product range and pricing to our cost structure. We want to increase the quality of our contribution margins and make our products even more attractive,” Meschke said.
The ‘Road to 20’ program is a continuation of Porsche’s 2025 Profitability Program, which helped the brand become more resilient to crises in previous years, according to the automaker.
On the product front, Porsche will continue to focus on limited edition models, as well as expanding its ‘Sonderwunsch’ program, which literally translates from the German term for special requests. These range from factory commissioning of custom colors or finishing materials for series production models, through recommissioning of older cars, to unique factory-built models.
Electrification continues to play an integral role in product launches, and the Next-generation all-electric Macan it is scheduled to reach customers in 2024, Porsche says. The brand’s smallest SUV will be joined by the “mid-decade” range of all-electric 718 sports cars, which the brand says will be available as EV-only in the medium term.
The EV momentum continues with the next-generation all-electric Cayenne, and there will be a new model positioned above the Cayenne that will offer “great performance and automated driving features,” along with a new in-vehicle experience. The next SUV model above the Cayenne will be built on the SSP Sport platform, Porsche says.
The SSP architecture, short for Scalable Systems Platformwill be used across the group in makes such as Volkswagen, Audi, Porsche and Bentley, eventually replacing the Modular Transverse Toolkit (MQB), Modular Standard Drivetrain Matrix (MSB), Modular Longitudinal Matrix (MLB), as well as the more recent Modular Electric Drive Matrix (MEB) and Premium Electric Platform (PPE).
As for the current third-generation Cayenne, the SUV will receive what Porsche describes as one of the most comprehensive updates in its history this year. Three plug-in hybrid variants with increased range are coming, while a new chassis is set to offer an even wider range of capability, Porsche says.
Beyond its product portfolio, Porsche has also targeted a net carbon neutral value chain for its vehicles by 2030, and this includes a net carbon neutral phase for battery electric vehicles; this is based on an assumed total mileage of 200,000 km per vehicle.
With a considerable 70% of all Porsche 911s produced since 1963 still on the road, Porsche has invested a long-term engagement in carbon-neutral fuels HIF Global producer for the production of synthetic fuels.
