Fusion Hotel Group Unveils HIIVE Brand Debut in Vietnam

Vietnam: wellness hospitality company Fusion Hotel Group has announced three openings in the next 12 months, including the launch of the HIIVE brand in Binh Duong.

Fusion Hotel Group manages 22 properties throughout Vietnam and Thailand through nine brands.

HIIVE, designed for the business traveler, will debut in Binh Duong in Vietnam and marks the first of three upcoming openings.

It will feature 172 keys, a variety of meeting facilities and coworking spaces, a golf simulator, a 24-hour fitness center, and a sports bar.

Also in Vietnam, Fusion Resort & Villas Danang is scheduled to open in fall 2023. The 242-room resort will offer 85 private villas ranging from one to six bedrooms, four dining venues, and the Maia Spa & Wellness Center, where guests They will receive a courtesy treatment.

Fusion Suites Hanoi is set to open in early 2024 and marks Fusion’s first appearance in the Vietnamese capital. Part of a mixed-use development and shopping center, the new 238-key property has been designed for extended stays; each room is equipped with a kitchenette and laundry, and the larger rooms offer living and dining areas.

The property features a full-service spa and Japanese-style onsen, along with the brand’s signature healthy restaurant concept, Fresh.

Christopher Hur, Chairman of Lodgis Hospitality Holdings, Fusion’s parent company, said: “We are encouraged by the signs of positive recovery in travel as seen across our existing portfolio over the past six months or so. This year, we remain optimistic about a new strong rebound in regional travel and tourism. As corporate and leisure travelers take to the skies more frequently, we are well positioned to meet their needs with our diverse, distinct and growing portfolio.”

Peter Meyer, CEO of Lodgis and Fusion Hotel Group, said: “In recent years, wellbeing has become a top priority for guests and at Fusion it is, and always has been, part of who we are since our founding in 2008. We were the first in Vietnam to launch an all-inclusive spa concept and are dedicated to creating wellness-inspired accommodation products geared towards the well-being and health of our guests, whether they are traveling for business or pleasure.”

Meyer added: “Our expansion is part of our group’s long-term goal of establishing our unique brand regionally. With our roots and business established in Vietnam, we will increase our presence in the country thanks to its macroeconomic growth and favorable demographics. Beyond Vietnam, our goal is to grow our Thailand platform, as well as short-term expansion into Southeast Asia.”

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