Accor and Ennismore accelerate their expansion in SEA

Accor, the largest international hotel operator in the region, and ennismorethe fastest growing lifestyle hospitality company, will expand its portfolio with a number of key hotel and resort openings across Southeast Asia in the coming year. With close to 30 new properties confirmed under ten different brands in nine countries, 2023 marks an important milestone in the regional development strategies of the two groups.

Thailand is a key market and 2023 will see the arrival of a number of major new hotels and resorts in the kingdom. Ennismore’s TRIBE Bangkok Sukhumvit 39 (scheduled to open in Q2 2023) will mark the debut of the design-driven, guest-focused brand TRIBE in Thailand, while the 207-key keyboard Novotel Living Bangkok Sukhumvit Legacy (Q2) by Accor will introduce Novotel’s extended stay concept in the Sukhumvit district of the Thai capital. Also in Bangkok, guests can expect the 178-key Mercure Bangkok Sukhumvit 60 (Q4) and the 666 key ibis Styles Bangkok Twin Towers (Q3), which will become the largest ibis Styles hotel in the world.

Outside of Bangkok, the 234-key Novotel Rayong Star Convention Center (Q1) will become a major new leisure and MICE destination on the east coast of Thailand, while the Mercure Rayong Lomtalay Villas & Resort will debut its garden wing, which will include 133 additional rooms, suites and villas, four restaurants and bars, along with extensive facilities for meetings, conferences and events. Grand Mercure Resort Ao Nang Krabi (Q4) will also make its debut in southern Thailand with 200 keys by the end of the year.

Accor’s industry-leading brands will launch in the most exciting and up-and-coming destinations in Southeast Asia in 2023. In Cambodia, the 232-key Novotel Sihanoukville Holiday Resort (Q2) will bring international mid-scale comfort to the country’s popular seaside city, while the 253-key keyboard Novotel Phnom Penh Boeng Keng Kong (Q2) will rise in the center of the Cambodian capital. In Vietnam, the 373 key Pullman Hai Phong (Q4) will introduce world-class five-star standards to this thriving port city.

In Singapore, three new flagship hotels are set to elevate the five-star rating hospitality sector in this vibrant metropolis. key 326 Pullman Orchard Singapore – Singapore’s first Pullman Hotel – will officially open in February in the famed Orchard Road shopping district as the ultimate playground for today’s new entrepreneurs. Later, in the second quarter, the 342 rooms Pullman Singapore Hill Street will open, offering panoramic views of Fort Canning, St Andrew’s Cathedral and the Singapore River, while the 302-key Mondrian Singapore Duxton (Q1) of Ennismore will rise above the colorful streets and shops of Chinatown, overlooking the Lion City skyline. This culturally and design-inspired hotel will join a collection of only eight Mondrian hotels worldwide.

Accor’s rapid growth in Indonesia will accelerate in 2023 with the launching of multiple new hotels, including the one with 224 keys ibis New Yogyakarta International Airport (Q1) and 189 keys Novotel New Yogyakarta Airport Kulon Progo (Q3) in Yogyakarta, the 150-key keyboard Mercure Pangkalan bun (Q3) in Central Kalimantan, the 158-key keyboard ibis Palembang Sanggar (Q4) in South Sumatra, the 335-key keyboard Grand Mercure Lampung (Q4) and two Swiss-inspired Mövenpick properties: the 413-key keyboard Mövenpick Bintan Lagoon Resort and 253 keys Movenpick Jakarta Pecenonganwhich are on track to start receiving visitors in the fourth quarter of 2023.

In Malaysia, the 161-key keyboard ibis PJCC Petaling Jaya and the one with 172 keys Mercure Miri City Center both should open their doors in mid-2023. Finally, Japan will welcome 363-key Mercure Hotel Tokyo Haneda Airport (Q4) in one of the busiest aviation hubs in the world.

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