Northstar Travel Group (“North Star“), the largest information, data, event and marketing solutions company focused on
exclusively in the travel industry, he has promoted Mary Pat Sullivan to the position of Executive Vice President of Marketing for Travel Group. Sullivan was most recently Senior Vice President of Marketing for the Retail Travel Group at Northstar.
In his new role, Sullivan will be responsible for developing and executing Travel Group’s marketing vision and strategy. He will oversee the strategy and direction of Travel Weekly, TravelAge West, TravelPulse, Information Products Group, Events and Audience Marketing. He will also collaborate with brand and marketing leaders to further the vision and marketing strategy of BTN Group, Burba Hotel Network and Phocuswright, as well as corporate marketing strategy and needs.
Sullivan has been an active part of Northstar for more than two decades as a retail consultant brands and leads the retail group’s marketing strategy as Senior Vice President of Marketing since August 2021.
Sullivan began her travel career in 1988 as a specialist reporter covering Mexico for Tour & Travel News and has remained an active part of the travel industry ever since in media, event and consulting roles always immersed in the to travel community of advisers and providers.
