YOTEL – a global hospitality brand known for challenging the status quo – announces its first hotel signing Saudi Arabia. Programmed for
Opening in 2025, the YOTEL property will also be the first hotel to open in oxagonwhich will be home to clean and advanced industries in NEOM, Saudi Arabia.
“oxagonThe ambition to house hotel assets where innovative design, sustainability and technologies converge, echoes our core values at YOTEL,” said Hubert Viriot, CEO of YOTEL. “We understand that the Non-Stop traveler craves destinations that won’t slow them down, and Oxagon promises to be a one-of-a-kind destination where new technology-enabled hospitality experiences can be tested live. It is an honor to be one of the first hotels to open within a city that is redefining industries through sustainable innovation.”
The location of the hotel is in the heart of the integrated live-work-play Research and Innovation (R+i)ddistrict of oxagon with a campus dedicated to R&I. Strategically located on the Red Sea coast of NEOM, Oxagon is reinventing the traditional industrial city by developing multiple thriving residential and commercial communities. In addition to the R&I district, the city will be home to a next-generation port with a fully automated and integrated supply chain and logistics network.
“Oxagon’s hotel strategy is built on several pillars, including technology, key for integration within a broader smart city infrastructure,” said Vishal Wanchoo, Oxagon’s CEO. “After a competitive selection process, YOTEL was clearly the hotel brand of choice for the district, given our shared ambitions to focus on people-centred design, circularity and digital advancements.”
oxagon it will be one of several cities and destinations within the NEOM development, all ready to run on renewable energy sources, amplifying Saudi Arabia’s plan to diversify its economy sustainably, as part of its Vision 2030 strategy.
The new announcement represents YOTEL’s ambition to grow both managed and franchise projects in the Middle East region, as part of its broader strategy to reach 50 hotels by 2025.
