Travel has recovered significantly over the past year, with the US and Europe leading the way.
During the pandemic, when OTAs reduced their marketing spend, hotels around the world enjoyed an unprecedented increase in direct bookings.
However, with the global resumption of travel in the last 18 months, we are seeing a reversal, with OTAs recouping much of the booking share from their significantly increased marketing spend.
As the APAC region continues to open up, hotels need to up their digital marketing game, both in terms of spending and strategies, to stem the wave of losing booking share to OTAs.
In this webinar, we explore the actions required to capture direct business through owned, earned, and paid media, with actionable insights and key takeaways.
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