He BMW i Vision Dee was the highlight of the German automaker’s booth at this year’s Consumer Electronics Show, but it also gave us a taste of what’s to come. At the event, the company also showed off a next-generation heads-up display (HUD) that will make its debut in a vehicle (reportedly the 3 Series-sized i3) based on its upcoming Neue Klasse EV platform.
In a teaser image, we find a booth that’s different from the CES concept in that it sports a screen that spans the entire width of the dashboard and appears as a single unit rather than visually linked individual screens.
There don’t appear to be any other screens in sight, which could mean the brand is moving away from the big screens that are popular with automakers. In front of the driver, meanwhile, is the actual HUD that appears to incorporate augmented reality (AR) technology to display information in a more immersive way over a larger projection area.
BMW won’t provide any further details for now, though Oliver Zipse, chairman of the BMW Group’s board of management, said we can expect to find the new configuration on cars by mid-decade.
“It is more than a vision. We bring this innovation to the Neue Klasse. Already in 2025, the following year, our customers will be able to experience this completely new technology in their vehicles,” he said.
