Jaguar Land Rover is planning a review of its 2023 production plans as it continues to battle the effects of the global semiconductor shortage and prepares Jaguar for an electric future.
Three all-new electric “performance” models are still planned to lead Jaguar’s next generation, despite changes to the British marque’s production plans from early next year.
According to The Guardian In the UK, Jaguar Land Rover (JLR) plans to move from two factory shifts to one on the line that builds the Jaguar F-Pace and Range Rover Velar, as well as reducing production of the Range Rover Evoque and Land Rover Discovery Sport.
In the meantime, The Guardian YThey claim it will increase production of more profitable models such as the full-size Range Rover.
But Jaguar Land Rover executives said Ride these moves to streamline the company’s manufacturing operations in 2023 have been misinterpreted as the trigger for long-term change and job losses.
It also raised doubts about the future of Jaguar, which has seen a massive drop in demand for its traditional luxury passenger cars and put its SUVs in direct competition with stablemates Land Rover and Range Rover.
Jaguar Land Rover is convinced that Jaguar still has a future and that the production overhaul will allow it to focus on popular models across all its brands that have created a global waiting list of more than 200,000 vehicles.
“There is no change in business direction,” said Nick Connoll, Jaguar Land Rover Global External Corporate Communications Manager. Ride from United Kingdom
“Things are looking up. We’re starting to see some positivity.
“We’ve definitely seen some green shoots in terms of semiconductors.”
Connoll said Jaguar Land Rover (JLR) has been battling production difficulties for more than two years, largely due to semiconductor shortages, and had developed the new production plan as a way to recover from the problems.
It had run into problems due to the amount of technology in its latest vehicles and its heavy reliance on the microchips needed to build them.
The Jaguar executive also insisted that the recent departure of Jaguar Land Rover CEO Thierry Bollore, after two years in charge, who was the driving force behind the company’s switch to electric power, would have no impact on the business.
The underpinnings of Mr Bollore’s plans include switching Jaguar to a fully electric brand from 2025 to “realize its unique potential”, and phasing out diesel and electric power deployment in Land Rovers over the next 14 years.
Jaguar Land Rover (JLR) has defended its latest production move and insists it isn’t cutting numbers. Instead, it’s about managing the allocation of parts, including semiconductors, to maximize your build rate on high-demand vehicles.
Even so, its sales have plummeted in recent years, both globally and in Australia. Its global result peaked at 614,000 in 2018 but dropped to 439,000 in 2021, while the Australian total was 3,008 in 2016, but has steadily declined since then, even before covid hit, with another drop. 41.9% in the first ten months of this year. year for a total of just 665 cars at the end of October.
“We continue to actively manage the operating patterns of our manufacturing plants as the industry experiences continued global disruption to the semiconductor supply chain. Demand for our vehicles remains strong,” JLR said in an official statement from the brand.
“We expect our performance to continue to improve in the second half of the year as new agreements with semiconductor partners come into effect, allowing us to build and deliver more vehicles to our customers.”
Connell confirmed that Jaguar’s electrification plan still included entirely new mechanical architecture to support the three future models, but the executive did not elaborate further.
“There will be three new all-electric high-performance vehicles,” he said.
“The current nameplates will be the latest iteration of what we call today’s Jaguar.”
“People still want our vehicles and we still want to build them for them.”