Radisson Hotel Group continues to strengthen its presence in Africa

Radisson Hotel Group plans to strengthen its already impressive presence in Africa. The Group has ambitious plans to reach 150 hotels and 25,000 rooms in the next five years across the continent, making Africa a key region for growth.

Radisson Hotel Group currently has nearly 100 hotels and 16,000 rooms in operation and under development in Africa. In the last two years alone, the Group has opened more than 16 hotels in the region and secured more than 25 new hotels, representing more than 4,800 additional rooms to its portfolio. Earlier this year, Radisson Hotel Group announced that it had exceeded its half-year growth target in Africa with exciting new openings and market entries in business and leisure destinations. This puts the Group on track to achieve its goals of adding 150 hotels to the continent in the next five years, making it one of the fastest growing hotel companies in Africa year on year.

Commenting on the group’s unprecedented growth and expansion across the continent, Elie Younes, Radisson Hotel Group Executive Vice President and Head of Global Development, says: “The last two years have been a time of accelerated growth for Radisson Hotel Group, reaching record milestones regionally and globally. Our balanced development strategy, coupled with our personalized approach and responsiveness, allows us to remain relevant to our owners. Our open and close rate is a testament to the quality of our portfolio, but it also translates our conversion strategy into repositioning existing hotels under one of our Radisson Hotel Group brands. It is already anticipated that 2023 will continue to be positive with nine hotel openings during the year, which will only reinforce our Group’s presence throughout the region.”

“Given our recognition as a market leader across the continent, we are well positioned to talk about the great opportunities within the African hospitality space. As a Group, we have made it a priority to consolidate our market share in key focus markets, but also to expand into new territories, further cementing our leadership as the most geographically diverse hotel company in Africa.” added Ramsay Rankoussi, Vice President of Group Development in Africa.

Key markets for the Group’s expansion plan in Africa include Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal and Ivory Coast, demonstrating equal priority for Francophone and Anglophone countries.

Highlights of 2022 so far include entering several key new African markets. Radisson Hotel Group expanded its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island. Extending the Group’s presence into new regions, the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites, member of Radisson Individualsin Ghana, and Marina Resort Port Ghalib, member of Radisson Individuals, in Marsa Allam, Egypt. Another highlight of the year is Radisson Blu, the fastest growing hotel brand in Africa in terms of number of hotels, awarded ‘Africa’s Leading Hotel Brand’ at the World Travel Awards, recognized globally as the highest seal of quality.

Radisson Hotel Group also recently announced the opening of Radisson Blu Hotel, JubaSouth Sudan’s first internationally-branded 5-star hotel, and continued its resort growth strategy with the signing of Radisson Resort Dakar Saly in senegal The announcement was also made of Radisson Blu Hotel, Livingstone in Zambia and upcoming offers for Radisson Safari Hotel, Hoedspruit, both scheduled to open in the coming months. Additionally, the Group reinforced its presence in Tunisia with the recent opening of radisson sfax and the rebranding of La Maison Blanche Tunis as a property of Radisson Individuals. In South Africa, the Group expanded its portfolio to over 14 properties with the opening of its latest addition, Radisson Blu Hotel Durban Umhlanga. In addition, the Group has signed in recent weeks the Radisson Marsa Allam CollectionEgypt with 294 rooms and Radisson Serviced Apartments, Yaoundé with 220 rooms, both opening in 2024 and further reinforcing the group’s presence in key focus markets.

Add Comment